Despite the putrid association, marketing is an essential part of business that really can’t be avoided. Many business owners get frustrated when it comes to marketing because they are afraid of wasting money on advertising that might not even work. But at the same time, they’re also concerned about missing marketing opportunities that can help them grow their business. If this is you, stop pulling out your hair because I can help. I’ve created A Measured Approach to Marketing, a process for analyzing marketing opportunities to see whether or not they can help you attract customers to your business, and I want to share it with you. So if you are going crazy with your hap-hazard marketing efforts or just want to hand off the marketing to your assistant, then this course is perfect for you. You focus on the high-level decisions. Let your marketing assistant follow my process and report to you the results.

As with most things in life, a foundation of some sort is crucial for things to last. Many companies fail to lay the foundation for their marketing and it can cause unnecessary complications for them and their business. Your success in marketing will depend on how strong of a foundation you build. This is one of the things that I aim to help you with.

Small business marketing is not a mystery, it is a series of decisions that turn into proper business habits (a foundation). So don’t feel overwhelmed. I can help you break it down into simple daily tasks.

This self-led course is for you if:

You're tired of running your marketing
You haven't seem measured results from your advertising
You want to increase traffic and sales
You need executable tactics to follow
You're sick of falling into marketing black holes.
You want to outsmart your competition

This self-led course is NOT for you if:

You've got plenty of business and don't want any new customers
You've got a highly trained (and expensive) marketing manager telling you what to do
You don't like learning from awesome video courses
You have no competition
You don't believe in marketing

Jeff Kohler

I have been involved in marketing my entire professional life. There are many aspects to marketing so let me tell you what I specialize in.

Most of my college mates went off to work for large advertising agencies in New York. I also had opportunities that I could have pursued with a top international media empire. Instead I've focused on small business and even ran my own small business (a retail store). That’s why people find my courses helpful—because I’ve been there and I understand your frustration. Plus, I’ve seen hundreds of business' marketing plans. I’ve seem more campaigns that you could ever test as a single business owner.

I would never say that I have all the answers but I've researched and tested a lot. I want to share what I've learned and how my other clients have been able to be successful.

Outside of teaching I run Cocoa Productions a studio specifically focused on video marketing. Take a look at our work and hire us if you have a need. www.cocoaproductions.com

Core Principles You’ll Learn In This Course

Marketing Black Holes
Do you feel like you’re just throwing your money away to an advertisement that yields no results? Learn how to identify black holes and how to avoid them.

Marketing Traps
Learn some of the common mistakes business owners make when it comes to marketing and learn how to not be “that business.”

Practical Research Tools
SWOT analysis, unique selling propositions, segmentation, surveys, and other tools to help you understand who your ideal customers are and how to connect with them.

BONUS - How to Hire Help
Your job is not to do it all, but to manage it. Learn how to find talented freelancers to do exactly what you need at the lowest cost possible.

BONUS - Getting Ready to Grow
Your marketing efforts are going to grow your business. Are you ready? Learn to make sure you can scale your business and handle your new customers.

Daily Executable Tactics
Learn to create a plan to help you break down the overall strategy into bite-size tasks to get the job done. Plus learn many of the secrets that I’ve acquired in my 10 years of marketing.

Outsmart The Competition
Taking this course means you have already outsmarted your competition. Learn more ways to understand what your competition is doing and how you can do it better.

Where to Advertise
There is an overwhelming amount of advertising options. Don’t be overwhelmed. Learn how to pick and track the success of your ads.

BONUS - A Simple Thanks
It’s surprising how many businesses don’t say thank you to their customers after a purchase. Learn to take advantage of this missed marketing opportunity.

BONUS - More Courses
I'm constantly adding to this course so prepared to be surprised with nice additions!

Get Moving With One of These Options

Special Purchase Price, $247

Over 30 lessons in easy-to-consume video format
Loads of bonuses, examples, extras, and resources (XLSs, PDFs, and more)
Special instructions for a marketing assistants on how to run the marketing and report to the business owner.
Lifetime access to all courses to revisit at any time and watch at your own pace.

Let Me Purchase

A $500 value!

One-On-One Jump Start, $697

Includes everything in the Pre-Sale Purchase.
4 one-on-one sessions with me to help get you and your staff get up and running.
Email or call me with any questions for the first 6 months.
20% discount on your initial video project through Cocoa Productions.